INDIVIDUAL RESEARCH REPORT Assignment Example | Topics and Well Written Essays - 2500 words

INDIVIDUAL RESEARCH REPORT - Assignment Example ........4 5. IMC Plan.....................................................................................................4 5.1 Communication Objectives...................................................................5 5.2 Creative Strategies................................................................................6 5.3 Media Plan...........................................................................................6 6. Conclusion...................................................................................................7 7. References...................................................................................................9 EXECUTIVE SUMMARY Global Vision International (GVI) is a volunteer tourism organization based in the UK, which mainly provides individuals with opportunities to volunteer abroad. With GVI, individuals can be able to get opportunities to work with different communities all around the world. In addition, individuals can be able to volunt eer in different areas such as construction projects, teaching projects and even wildlife and terrestrial conservation. Therefore, the organization gives the volunteers the opportunity to work in areas of their interest (GVI, 2012). Although the volunteer opportunities seem very attractive, most individuals are normally discouraged by the costs of volunteering that are normally charged when applying for the programs. Thus, the company seeks ways in which it can attract more volunteers despite the high costs included. Therefore, the report aims at examining and giving the key strategies that can be used to communicate to the public about the volunteer programs offered by the organization. The organization can increase the awareness of its services by using the right communication strategies to deliver information about its programs (Alder,  2001, 12). For instance, the report gives strategies such as use of social media sites, television advertisements, and billboards. All of these are methods that deliver a wide range of information within a short period and to a large number of people at the same time. The report has also segmented its markets in a way that each person of the targeted population will be well covered. The market was mainly segmented in terms of age due to the fact that; the organization accepts volunteers from a wide range of age. INTRODUCTION The world faces a number of crises today due to economic, social and political problems. These problems are mainly experienced in the less developed countries where there are limited resources to solve different problems facing the country. Due such problems, organizations have started volunteer projects where individuals volunteer abroad while also touring different countries. Therefore, the organizations have to organize different volunteers and post them to different countries depending on their countries of choice. Therefore, organizations have come up with ways of attracting individuals to volunte er with their organization. Organizations make a certain profit for organizing these volunteer projects since; individuals have to pay a certain fee before they can be accepted to volunteer with the organizations. In addition, there are many organizations, that an individual can volunteer with and thus, the marketing management of an organization has to market its offers well in order to attract many volunteers. GVI is an example of an organization that is seeking to increase the number of volunteers that it sponsors to travel abroad while volunteering in different